Bank Mandiri has officially launched a gold bullion (emas) buying service integrated within its super application, Livin' by Mandiri, following the acquisition of an OJK license. This launch coincides with the bank's 28th anniversary (HUT ke-28), marking its expansion into digital investment products. The service allows users to purchase digital gold directly through the app, offering a convenient alternative investment option.
This move reflects Bank Mandiri's strategic effort to diversify its digital financial portfolio and respond to growing user interest in precious metals as a stable asset. By integrating the service into the Livin' platform, the bank aims to enhance accessibility and provide a secure, regulated pathway for retail investors.
The development highlights the broader trend of traditional Indonesian banks digitizing their offerings to stay competitive in the fintech era. With OJK compliance ensuring regulatory standards, the service is positioned as a trustworthy option for users looking to invest in gold through a trusted financial institution.