Hamilton CEO reveals how the watchmaker is leveling up its entertainment heritage in new Modern Warfare 4 special edition

Hamilton unveiled a special edition timepiece collaborating with Call of Duty: Modern Warfare 4, blending the brand's heritage with gaming culture. CEO Francesca Ginocchio explained the design process, emphasizing authenticity to the game's universe and the Khaki collection's military roots. The watch features a 38mm black PVD-coated stainless steel case, a highlighter yellow second hand, a green cloth strap inspired by service watches, and a custom travel case reminiscent of Captain Price's in-game lighter. Powered by Hamilton's mechanical H-50 movement with 80-hour reserve, this edition marks a strategic expansion into gaming collaborations, with plans for three more projects by 2027.